The listing marketing playbook for Metro Vancouver realtors
Short, practical tracks on launching listings, promoting them on social media, choosing media services, Floor View Tours and every RealtyShot package.
Track 1
Listing Marketing Fundamentals
Launch plans, presentation and the first two weeks on market.
Track 3
Media Services Explained
When drone, video, twilight, staging and tours are worth it.
Choosing Listing Media: A Question-by-Question Guide for Realtors
Instead of buying everything, answer six questions about the home. Each answer points to the RealtyShot service or package that actually helps — and the ones you can skip.
4 min read
Video Tour, Cinematic Video or SpeedSell? Choosing the Right Listing Video
RealtyShot offers three kinds of listing video. How a filmed walkthrough differs from a cinematic production and from an AI-generated SpeedSell video — and which listing each one suits.
4 min read
Drone Aerials: A Five-Question Test Before You Add Them to a Listing
Aerials can make a listing or add nothing. Five quick questions to decide, plus what YVR airspace and weather mean for scheduling in Metro Vancouver.
4 min read
Virtual Staging Done Right: Where It Helps and the Lines Not to Cross
Virtual staging can make a vacant listing easier to picture, but it has limits and disclosure rules. Which rooms to stage, which to leave real, and how to label staged photos in BC.
4 min read
Track 4
Floor View Tour
Listing photos placed on the floor plan, room by room.
Floor View Tour: How Pinning Photos to the Floor Plan Helps Buyers Read a Listing
Listing photos and floor plans normally live apart. A Floor View Tour places each photo on the plan where it was taken, facing the way the camera faced, so buyers can match every room to its floor.
4 min read
A Realtor's Floor View Tour Checklist for Townhome and Condo Listings
Get the most from a Floor View Tour: shoot coverage, room naming, where to link it and how to talk about it in your listing — a practical checklist for Metro Vancouver townhomes and condos.
4 min read
Track 5
Package Guides
Who each RealtyShot package suits and when to book it.
RealtyShot Essential Package: Who It's For and When to Book It
Essential covers the two things every buyer checks first: professional HDR photos and a measured LiDAR floor plan. Here's which listings it suits and what to add when you need more.
4 min read
RealtyShot Standard Package: Photos, Floor Plan, Floor View Tour and a Property Webpage
Standard adds a Floor View Tour and a single-property webpage to photos and a floor plan — the layout-first package for townhomes, suited homes and multi-level listings.
4 min read
RealtyShot Boost Package: Layout Tools Plus a SpeedSell Video for Social
Boost takes the Standard lineup and adds a SpeedSell video and a property report — built for realtors who market listings actively on social media.
4 min read
RealtyShot Elite Package: Video Tour, Floor View Tour and Print-Ready Marketing
Elite pairs a filmed video tour with the Floor View Tour, floor plan, property webpage and brochure design — the full presentation for listings that deserve it.
4 min read
Track 6
Local Listing Guides
City and neighbourhood-specific advice from past shoots.
Twilight Photography for Burnaby Listings: Which Homes and Condos Benefit
From Burnaby Heights view homes to Brentwood high-rises, twilight photography works harder for some listings than others. Here's how to decide when it's worth booking.
4 min read
Why Drone Photography Matters Most for Port Moody's Inlet and Hillside Listings
Port Moody's inlet and hillside geography make some listings perfect for aerial photography — and others a waste of budget. Here's how to tell the difference.
3 min read
Twilight Photography for Richmond Listings: Why Flat Terrain Changes the Shot
Richmond's flat river-delta terrain means twilight photography works on different terms than it does in hillier Metro Vancouver cities. Here's how the approach changes for Steveston character homes versus No. 3 Road condo towers — and when to skip the add-on.
4 min read
Drone Photography for Port Coquitlam Listings: When Aerials Actually Sell the Home
Drone photography helps some Port Coquitlam listings more than others. Here's where aerials earn their place — bluff views, trail-backing yards, big lots — and where the budget is better spent on floor plans or a 3D tour instead.
4 min read
Drone Photography for Richmond Listings: Why YVR's Airspace Changes the Timeline
Richmond sits almost entirely inside YVR's controlled airspace, which means drone photography for a Richmond listing needs a different lead time than a shoot in most other Metro Vancouver cities. Here's what that means for scheduling — and what to do when a drone shoot isn't approved in time.
4 min read
Do 3D Tours Help Sell New Westminster Real Estate? It Depends Which Half of the City You're In
New Westminster is really two markets in one city: heritage character in Queen's Park and river-view towers at the Quay. Here's which one actually benefits from a 3D Matterport tour.
4 min read
Why a Sloped Lot Means Your North Vancouver Floor Plan Has to Work Harder
North Vancouver's hillside terrain gives split-level and walk-out basement homes their charm — and their floor-plan headaches. Here's how RMS measurement and level-by-level drawings keep buyers from getting confused before they even book a showing.
4 min read
Do Video Tours Help Sell Metrotown Condos in Burnaby?
In a dense, competitive market like Metrotown, video tours show buyers the flow of a unit and the building's amenities in a way photos alone can't. Here's when video earns its place in the marketing package — and when it doesn't.
4 min read
Why Burke Mountain Listings Need Drone Photography to Show What Ground Shots Can't
Burke Mountain's hillside lots hide their best features from a ground-level camera. Here's why aerial photography — and the right timing — is what actually sells the elevation and the view.
4 min read
Twilight Photography in Fort Langley: Why the Village Light Works Differently
Fort Langley's heritage storefronts, river-facing streets, and steady tourist foot traffic all change the twilight math compared to a typical Metro Vancouver listing. Here's how we plan the timing and the shot list.
3 min read
Virtual Staging for Vacant Steveston Homes: When It Helps and When It Fights the Listing
Steveston mixes century-old fishing cottages with newer low-rise condos, and vacant listings in each need opposite answers on staging. Here's how we decide, room by room, and when better light beats furniture every time.
4 min read
Floor Plans for New-Construction Homes in Surrey: Why Buyers Compare Layouts First
In Surrey's fast-growing new-build neighborhoods, buyers screen listings by floor plan before they ever book a showing. Here's why accurate RMS floor plans matter more here than almost anywhere else in Metro Vancouver.
3 min read
Why Twilight Is the Best Time to Photograph a West Vancouver View Home
Daylight photography can't solve the exposure problem a West Vancouver view creates. Here's why the blue-hour window sells the view instead, and what has to happen at the house before the crew arrives.
4 min read
Do Single-Property Websites Still Help Sell a Tsawwassen Listing?
Tsawwassen draws a lot of out-of-town and out-of-province buyers thanks to the ferry terminal. Here's when a dedicated single-property website earns its keep versus when MLS photos and a floor plan are enough.
4 min read
Do Video Tours Make Sense for a Ladner Heritage Home?
Video tours are usually pitched as a condo tool, but Ladner's heritage character homes have a different problem: layouts that grew in stages over decades. Here's when video actually helps explain a heritage home, and when photos and floor plans do the job better.
3 min read
Photographing Kitsilano Laneway Houses: Why Small Footprints Need a Different Approach
Kitsilano laneway houses have tight footprints, single-direction light, and no room to back up for a wide shot. Here's how lighting, lens choice, floor plans, and staging need to adapt for these compact secondary dwellings.
4 min read
Do Video Tours Actually Help Sell Yaletown Condos?
Video tours can make a real difference for Yaletown condos with unusual layouts or remote buyers — but not every listing needs one. Here's how to decide, and what a shoot actually looks like.
4 min read
Why Floor Plans Matter More in a Richmond Condo Tower Than You'd Think
Richmond's condo towers photograph almost identically, and buyers can't tell units apart from stills alone. Here's why an accurate floor plan does more selling work in Richmond than in most Metro Van markets, and where it matters for detached homes too.
4 min read
Drone Photography for Burnaby Homes: When Aerials Actually Sell the Property
Where drone photography earns its keep on a Burnaby listing — Capitol Hill view lots, Burnaby Heights character homes, and Deer Lake-adjacent properties — plus what to know about airspace and timing.
4 min read
Virtual Staging for Vacant Coquitlam Condos: When It Works and When to Skip It
Coquitlam's investor-owned towers mean a lot of resale condos list vacant. Here's when virtual staging actually helps sell them, and when it does more harm than good.
4 min read
Why 3D Tours Matter More in a Surrey Townhome Complex Than Almost Anywhere Else
Surrey's fast-growing townhome complexes often repeat the same handful of floor plans dozens of times over. A Matterport 3D tour is what lets buyers tell one unit apart from the next.
3 min read
Photographing a Bowen Island Listing: What the Ferry Actually Changes
Bowen Island shoots run on ferry timing, not just light. Here's how sailing schedules, tree cover, and waterfront lots change the photography plan.
4 min read
Twilight Photography in Anmore and Belcarra: Why Tree Cover Changes the Timing
Tree canopy and lakefront light change how twilight photography works in Anmore and Belcarra. Here's how we plan the shot list and timing for these forested, waterfront properties.
4 min read
Why Drone Photography Does the Heavy Lifting on a Pitt Meadows Equestrian Listing
On Pitt Meadows equestrian and acreage listings, the land sells the property more than the house does. Here's how drone photography and floor plans should be sequenced to show it properly.
4 min read
Why a Delta Listing Needs Three Different Approaches to Photography
Tsawwassen, Ladner and North Delta share one city boundary but sell on three different things — view, light and character. Here's how the shot list should change for each.
4 min read
Do Basement Suites Change How You Should Photograph a Port Coquitlam Home?
In Port Coquitlam's split-level and basement-entry housing stock, the floor plan often sells a secondary suite better than photos alone. Here's how we shoot and document suite listings.
3 min read
Why Drone Photography Matters for West Vancouver View Homes
West Vancouver listings sell on view and terrain, not just square footage. Ground-level photos can't show a steep lot's shape or how a house sits relative to the water - here's when and how drone coverage actually earns its cost on a British Properties, Cypress, or Ambleside listing.
3 min read
Do 3D Tours Help Sell Langley Acreage and Hobby Farm Listings?
On a 2-acre Langley hobby farm, a Matterport tour has to do a different job than it does on a condo - it has to explain distance, not just decor. Here's when a 3D tour actually earns its cost on rural Langley listings, and when ground photos and drone coverage carry more weight.
3 min read
How to Photograph a Queen's Park Heritage Home in New Westminster
Queen's Park's heritage homes need directional light and restrained editing, not the flat, bright treatment built for new construction. Here's how the photography, floor plans, and exterior angles change for New Westminster's character housing stock.
4 min read
Why White Rock Waterfront Listings Need a Different Shot List
White Rock sells on its view. Here's how light direction, elevation, and drone angles shape the photography for waterfront and hillside listings along Marine Drive, East Beach, and Uptown.
4 min read
Photographing a Port Moody Townhouse: Three Levels, One Story
A big share of what sells in Port Moody is a three-level townhouse in Klahanie, Suter Brook or Moody Centre. Stacked layouts and narrow rooms need a different shot list than a detached home. Here's ours.
5 min read
Photographing a North Vancouver Hillside Home: What the Slope Changes
Most North Vancouver homes sit on a grade, under a canopy, with the view on the far side. Here's what that changes about the shoot - and what agents can do before the photographer arrives.
5 min read
Do Video Tours Actually Help Sell Richmond Condos?
Richmond condos photograph almost identically to each other. Here's the specific job a video tour does that stills can't, which Richmond neighbourhoods it pays off in, and how it differs from a 3D tour.
5 min read
Is Twilight Photography Worth It for a Surrey Listing?
Twilight photos make a strong MLS cover image - but only on the right house. Here's when a Surrey listing earns one, and how to prep so the shoot actually works.
5 min read
Why Vancouver Character Homes Need a Floor Plan More Than Any Other Listing
Vancouver's pre-war houses photograph beautifully in fragments and make no sense as a whole. Here's why a measured floor plan does more for a character home listing than another five photos - and how we capture one.
4 min read
What Drone Photography Actually Shows on a Maple Ridge Acreage
On acreage, the buyer is mostly buying land - and ground-level photos can't show land. Here's the aerial set that actually sells a Maple Ridge acreage listing, when to fly it, and the airspace rules that decide whether the shoot happens at all.
5 min read
Photographing a Coquitlam Listing: What Actually Changes Season to Season
Every season in Coquitlam gives you something different to work with - and takes something away. Here's how the calendar actually affects listing photography here, and why the month you list matters less than most people assume.
4 min read
Do 3D Tours Actually Help Sell Burnaby Condos?
A 3D tour is not automatically worth it on every Burnaby condo. Here's where it genuinely earns its place in a listing package, where it's redundant, and what separates a tour buyers actually walk through from one they close after five seconds.
4 min read
Ready to put it into practice?
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Track 2
Social Media for Realtors
Turning listing media into posts, reels and stories.
Repurposing Listing Media for Instagram, Facebook and Reels
Photos, a floor plan, a Floor View Tour and a short video can become a dozen distinct social posts. Formats, captions and a posting rhythm for Metro Vancouver realtors.
4 min read